Engagement type: Strategic facilitation, culture and operating model design Client: Container Solutions Role: Design Thinking & Innovation Strategist


The Context

Container Solutions is a cloud native engineering consultancy helping businesses optimise cloud infrastructure. I joined at a moment when the company was growing quickly but lacked a clear, shared sense of direction internally.


The Challenge

There was no defined company vision, mission or value proposition. Teams and clients were operating from different mental models of what the company stood for. A new VP of Engineering had recently joined and needed a stable, aligned team behind them. Engagement quality with clients was inconsistent — leading to shorter client relationships than the work merited.


What I Did

I designed and facilitated the process to define the company's vision, mission, values and value proposition — not by writing them myself, but by building the workshops needed to surface the right thinking from within the business and create genuine alignment around it.

I built an engineering consultant training programme to raise the quality and consistency of client engagement. I facilitated departmental alignment workshops to support the incoming VP of Engineering, and delivered executive-level frameworks for OKRs, strategic planning and people management.


The Outcome

The company had, for the first time, a clear and shared foundation — values, vision and operating frameworks that aligned clients, teams and leadership. The training programme drove repeat and longer-term client work. The VP of Engineering's team achieved 100% retention through the transition period.


Note: I was locked out of systems when I left this role, so supporting assets from this engagement are limited.

CNA-Training_flight-school-handbook.pdf

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