Engagement type: Product & UX leadership, operational stabilisation Client: DC Byte Role: Product & UX Director
DC Byte is a data centre analytics platform serving the world's largest operators, owners and developers globally. I joined as Product and UX Director — but the scope of the role expanded significantly when a co-founder exited the business unexpectedly, leaving a critical operational gap at a pivotal growth stage.
The business had no product roadmap, no design system, no cross-functional operating model, and no hiring infrastructure. The team was destabilised. Client delivery was slow. And the product was underpriced and undervalued relative to the market opportunity.
Rather than staying within my original remit, I stepped into broader operational leadership — stabilising the team, restructuring roles, and building the systems needed to run the business at scale.
In parallel I conducted structured product discovery to identify gaps in the offering, defined the company's first product roadmap, and introduced a subscription tiering strategy to protect revenue and drive new sales. I redesigned the UX for the core analyst user group, overhauled the UI, and implemented the company's first design system.
I also built hiring and training frameworks from scratch, and established cross-functional ways of working across APAC, EMEA and the Americas.
The analyst team doubled in under two months. Client data delivery improved by 40%. The product strategy I defined unlocked over £1M in additional revenue. The business stabilised, retained its team, and had the operational and product foundations in place to continue scaling.
DC Byte - Board report - February 2024 - Product v2.pdf
https://miro.com/app/board/uXjVI_0aV7k=/?share_link_id=922559597441
https://miro.com/app/board/uXjVI_0w3uY=/?share_link_id=763078268060
https://miro.com/app/board/uXjVLMqCWz0=/?share_link_id=791204351749